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Trademark and Product Name Usage Guidelines

Trademarks and Brands

Altera's trademarks and brands are Altera’s intellectual property and are important and valuable assets of Altera. Trademarks must be used properly. Follow these guidelines for using Altera's trademarks and brands properly in all communications, documents, and electronic messages. Should you have any questions regarding these guidelines or proper usage of any Altera trademarks or brands, please contact Altera. 

For Third Parties Using Altera's Trademarks and Logos;

You may refer to Altera’s products and services by their associated Altera trademarks and service marks, so long as such references (a) are truthful, fair, and not misleading (i.e., you not imply any endorsement, sponsorship or affiliation between you and Altera where no such endorsement, sponsorship or affiliation exists), and (b) comply with these guidelines, which may be modified by Altera from time to time in Altera’s sole discretion.

The “golden rules” for proper trademark use are:

  • As further discussed below, the trademark should be used as an adjective followed by a noun, and not as a noun.
  • Never hyphenate or abbreviate a trademark.
  • Use the appropriate trademark symbol (i.e., ®, ™, or ℠) and trademark acknowledgement of Altera's ownership of the marks and/or logos in question.
  • Do not incorporate Altera trademarks or logos into your own product names, service names, trademarks, logos, or company names, and do not adopt marks or logos that are confusingly similar to Altera's trademarks and logos (this applies to 3rd parties – licensees).
  • If you are a licensee of an Altera trademark or logo, your license agreement that you signed with Altera may have special trademark and logo usage guidelines different than the guidelines set forth here. If so, please follow the special guidelines provided to you pursuant to your agreement with Altera. 

Trademark Acknowledgments

  • Properly footnote and acknowledge trademark ownership, preferably identifying the Altera marks as being owned by Altera Corporation, e.g. “The ‘a’ logo is a trademark of Altera Corporation.”
  • Note: Trademarks and logos licensed by Altera to you may have specific contractual requirements or other restrictions. Refer to your contract or license for specific requirements. 

The comprehensive trademark acknowledgement line when referencing all of Altera trademarks is:

Altera, the Altera logo, the ‘a’ logo, Agilex, Arria, Cyclone, eASIC, easicopy, Hyperflex, MAX, Nios, Quartus, Stratix, are trademarks of Altera Corporation or its parent corporation.

If just referencing a subset of Altera trademarks, the appropriate acknowledgment line is: 

[insert mark(s)] is/are trademark(s) of Altera Corporation or its parent corporation. 

The appropriate Altera copyright notice is as follows: 

Copyright © 2025, Altera Corporation. All rights reserved.

For a mark’s or product name’s individual proper use guidance, refer to the following link: Trademarks and Brands. 

Proper Use of Trademarks and Approved Nouns

As noted above, trademarks should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the trademark. The appropriate trademark symbol should also be included in the first prominent use of the mark in the document along with the above-referenced trademark acknowledgment.

Altera's Trademarks & Approved Nouns

Altera® 
Approved nouns: 

device 
logo 
mark 
name 
software 
trademark 

Agilex™ 
Approved nouns:

brand 
device 
FPGA 
FPGA portfolio 
mark 
name 
PLD 
SoC 
SoC FPGA 
trademark

Arria® 
Approved nouns:

brand 
device 
FPGA 
logo 
mark 
name 
PLD 
trademark 
V device 
V FPGA 
V PLD

Cyclone® 
Approved nouns: 

brand 
device 
FPGA 
logo 
mark 
name 
PLD 
trademark 
V device 
V FPGA 
V PLD 
V SoC device 
V SoC FPGA

MAX® 
Approved nouns:

10 CPLD 
10 device 
10 Example Design for DICE 
10 FPGA 
CPLD 
device 
FPGA 
logo 
mark 
name 
trademark

Nios® 
Approved nouns:

embedded processor 
mark 
name 
processor 
trademark

Stratix® 
Approved nouns:

10 AX Latency Calculator 
10 device 
10 FPGA 
10 PLD 
10 SoC 
10 SoC FPGA 
architecture 
brand 
device 
FPGA 
FPGA Development Kit 
logo 
mark 
name 
PLD 
SoC 
SoC FPGA 
trademark 

Other Product Names 

Product names that are not Altera trademarks should be used as follows:

  • The product name should be used in its complete form, as noted below.  Product names should never be abbreviate or hyphenated.
  • Do not change the capitalization of Altera product names, unless used in a heading where normal capitalization rules apply.
  • No other trademark symbols (such as ®, ™, or ℠) should be used.

Please see the following sample product name uses:

  • DSP Builder
  • FPGA AI Suite
  • HLS Compiler (the approved usage is “High Level Synthesis Compiler” or “HLS Compiler”)
  • FPGA Add-On for oneAPI Base Toolkit
  • Platform Designer
  • Advanced Link Analyzer

As of September 12, 2025, Altera Corporation and its associated business and assets are no longer owned or controlled by Intel Corporation or its affiliates.  All Intel associated trademarks, including Intel, the Intel logo, Intel Core, Intel Evo, Intel Inside, the Intel Inside logo, Intel Optane, Intel RealSense, Intel SpeedStep, Intel Tiber, Intel Unison, Intel vPro, Iris,  OmniBridge, OpenVINO, the OpenVINO logo, Pentium, Simics, SoftSilicon, Xeon, and other marks found at  https://www.intel.com/content/www/us/en/legal/trademarks.html, are owned by Intel Corporation or its affiliates, and used under license by Altera Corporation.